Detroit · BMW · Dealer.com

BMW of Rochester Hills

Shelby Township, MI. Scanned September 26, 2026. Ranked 2 of 4 BMW stores in Detroit.

44 / 100
Agent readiness score
7 / 13
checks passed
Dealer.com
Website platform
bmwofrochesterhills.com

What is missing

✕
MCP endpoint
An MCP server lets AI agents query the store directly. This is the biggest single gap on nearly every dealer site.
+20
✕
Machine-readable inventory
A JSON inventory feed at a known path. Without it, AI has to guess what is on the lot.
+15
✕
AI discovery file
A machine-readable file describing the business for AI agents.
+10
✕
Name and phone on page
The dealer's name and phone number appear in the homepage HTML, so AI can match the site to the business listing.
+5
✕
Organization or LocalBusiness schema
Entity-level schema that connects the store to its parent and its location.
+3
✕
FAQ schema
Marked-up questions and answers that AI can quote directly.
+3

What is in place

✓
llms.txt
A plain-text file at /llms.txt that tells language models what the site is and where the important pages are.
10
✓
AutoDealer schema
JSON-LD that identifies the site as a car dealership, with address, hours, and brands.
10
✓
Any structured data
At least one JSON-LD block on the homepage.
4
✓
GPTBot allowed
robots.txt does not block OpenAI's crawler.
5
✓
ClaudeBot allowed
robots.txt does not block Anthropic's crawler.
5
✓
Google-Extended allowed
robots.txt does not block Google's AI training crawler.
5
✓
XML sitemap
A sitemap declared in robots.txt or served at /sitemap.xml.
5

Schema types found: AutoDealer, AutoPartsStore, AutoRepair, AutomotiveBusiness, GeoCoordinates, OpeningHoursSpecification, PostalAddress

Run this store's own report

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